Coeus Blue Managed Web Hosting


Dynamic Infrastructure Scaling – AKA Auto-Scaling

Cloud computing represents a major leap forward in enterprise application hosting. In the past, hosting a profitable e-commerce web site required substantial capital investment in hardware that sat idle more often than it was utilized serving content to customers. We developed something called dynamic infrastructure scaling to eliminate that waste and expense. As traffic to a site increases and additional capacity is required, more servers are brought online to meet the demand. As load subsides, servers are ramped back down. We call it auto-scaling and believe it can save online retailers money without affecting customer experience. Why? Because the site gets the capacity it needs for busy days and record- breaking holiday sales, and an inexpensive portion of that capacity at off-peak times.

How does auto-scaling work?

Once we understand the particular needs of an online business, we analyze the information gathered by our advanced monitoring suite with run time automatic server configuration. With that in hand, our engineers design a set of rules that control how and when servers are added to or subtracted from the farm. Because the servers are not physical hardware, but instead designed as a configuration and image combination for an individual business, additional servers can be added in minutes.

Auto-scaling that fits your business

The big providers have auto-scaling features but they differ from our Dynamic Infrastructure Scaling. Solutions from big providers require a lot of configuration to instruct the service how to start a server, rules telling it which metric to monitor, and an action to take when the rules violate an established threshold. We’ve found three problems with this method.

First, the complexity of the configuration itself; subtle mistakes can to often result in a configuration that doesn’t work at all, or even worse launches more or fewer instances than you intend. At Coeus Blue, we manage the complexity of the configuration for our clients.

What if your business logic doesn’t lend itself to the rules the interface allows? For example, if you< have a back end system in your office experiencing problems, adding more web servers that place load on that system will make things worse. By working with many clients over the years, we have developed tools with flexibility built in to work with the business, rather than against it. We design logic based on our clients’ business specs.  

The third problem occurs when load subsides and servers ramp down. Determining when traffic levels can safely be handled by fewer servers requires historical data, not just monitoring alone. Shutting down servers without affecting customers who are trying to checkout, requires more than just turning the instance off. We designed an auto-scaling solution to address both concerns. Our shutdown logic evaluates the site infrastructure's current metrics, as well as trend data to make recommendations. That trend-based logic, combined with advanced load balancing techniques enables us to determine the optimal time to remove a server, and prevent any impact to site customers.

Do we fit your business? Let’s find out.

As a managed service hosting provider we give our clients a turnkey solution that keeps their web sites working. Yes, you can find a vendor with the tools that allow you to build cloud instances, add and remove servers, even automate some of these tasks. The difference? We don’t believe in just providing busy business owners with a set of tools.

We provide a fully functional, fully supported, dynamically scaling web hosting solution. There’s no need for your staff to learn the tools. There is no reason for you to suffer through the headaches and ‘gotchas’. Patching, backups, security? We do it. Launching a new product with a big marketing push? No problem. Unlike other providers, there’s no complicated documentation to read, no counter-intuitive interface to learn. When you need something changed you call, speak with a skilled engineer who takes care of it for you, and quickly get back to running your business.

There’s a big difference between tech support and engineering. We understand that when you need site help, you need an engineer; a call to tech support is not enough. If this sounds like the kind of help your business can use, call me at 866.847.8171


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